Exhibition
TACK Exhibition Object
Concrete Column, Pirelli Learning Centre

This precast concrete column fragment from the Pirelli Learning Centre built in Milan (Italy) in 2022 is a case in point. The physicality of the column has created a strong reference to the between-war Italian architecture culture. Its material form speaks to the innovation in construction techniques that characterised the period, while its ornamentation echoes that of the neighbouring Bicocca degli Arcimboldi villa; illuminates the company’s history as well as the common culture through a series of abstract tire thread advertising graphics imprinted on the columns and façade elements.
Onsitestudio
Exhibition
TACK Exhibition Object
View
Concrete Column, Pirelli Learning Centre
Onsitestudio


© TACK
This precast concrete column fragment from the Pirelli Learning Centre built in Milan (Italy) in 2022 is a case in point. The physicality of the column has created a strong reference to the between-war Italian architecture culture. Its material form speaks to the innovation in construction techniques that characterised the period, while its ornamentation echoes that of the neighbouring Bicocca degli Arcimboldi villa; illuminates the company’s history as well as the common culture through a series of abstract tire thread advertising graphics imprinted on the columns and façade elements.